MICE stands for Meetings, Incentives, Conventions and Exhibitions. This market refers to a specialized segment of group tourism dedicated to planning, booking, and facilitating Incentive Tours, Meeting, conferences, seminars, and other events.
MICE tourism serves as a perfect balance of business and pleasure, and travel incentives are powerful tools and often hugely successful. Divided in four parts.
Meetings : Corporate Conferences, Board meetings for corporate groups.
Incentives : Trips planned by companies as a reward for employees, dealers, distributors.
Conference : Participatory meeting designed for discussion, fact-finding, problem solving or consultation.
Exhibition – Events where products and services are displayed.
To make any MICE Event a successful one, Holiday and Mice follow following checklist.
Contact us for more information on running MICE events where our experienced staff can assist you in creating truly memorable events, designed to cater for your every need.